My first job as a young boy was exploring the golf course ponds and mud spots for golf balls that golfers had shanked. I would acquire lost balls and wash them, then sell the golf balls back to the golfers on a different hole. The golfers would buy the balls because they appreciated my hustle and it saved them money. Capitalism and serving at its finest. Find a need and fill it and have fun…

My first job as an adult was walking around a shipyard sweeping up the yard with a bucket, broom, and shovel. On good days I would get to re-stack wood and metal materials. Talk about dignity, you learn very fast about real work and life. This was a great experience that I’m grateful for…

I have experienced personal and professional growth and many life lessons since my early start as a young entrepreneur on the golf course and a laborer at the shipyard.  Below are some of my passions and businesses that have developed out of a desire to serve, fill a need and provide impact. The only thing left out is my secret agent job and Ill share that when I’m almost gone from Mother Earth. Stay FIRED UP my friends…


We specialize in helping Hospitality, Government and Public agencies in the area of Leadership and Team Building to achieve results and have more fun

Fire Life Wellness

Natural vitamins and premium workout supplements for firefighters


Empowering Dads for health, wealth and relationships through a community of Dads


Providing coffee and tea to visionary organizations that understand the value of helping firefighters affected by cancer



Real Estate Broker serving homebuyers, home sellers and property management


Empowering baby girls with self-confidence and love.



To be the best me I can be and to inspire people to be their best in life.



Collaboration and partnerships create success.



Have my life make a difference for others and make a impact on this planet.


A Fresh Reminder
Is a book series that reminds you of the things you can do to live the life you deserve and be your best, it was given an award for this book- # 1 best selling book in leadership and philosophy because all my friends bought the book.

Serving With Out Selling
# 1 best selling book – What being a firefighter has taught me about business. Success strategies like your life depends on it, because it does.

Download A Free Copy Of
Serving Without Selling!




My Favorite Topics to Speak On






Mastermind Facilitator
Leadership & Team Building Trainer


As a certified team building trainer, Rich and his team bring a solid approach to increasing organizational teamwork and cohesiveness that will produce a positive culture and effective results.

– David Meltzer, CEO│Sports 1 Marketing│Author of Connected to Goodness


Rich is a great family man, strategic leader, best selling author and accomplished entrepreneur. He has built and sold businesses and continues to be an effective leader as a business owner, consultant, Fire Department Battalion Chief and dad.

– Brian Smith, Founder of UGG Boots, Keynote Speaker and Author


Rich has lived a life of service as a firefighter for the past 20 years and is now sharing his wisdom, leadership and experience with the world. He is also a successful business owner, 2x best selling author and a impact-full team building trainer and facilitator. Rich will only add value to your team or organization….

– Greg Reid, Bestselling Author. Acclaimed Speaker. Filmmaker


Rich is a leader in the fire service that provides a strong approach to serving others while empowering people to be their best. Rich is also a best selling author and an effective certified team building trainer.

– Former California State Fire Marshal and Founder of PHENIX Fire Helmets


Rich believes that time is one of our most valuable assets so he gets right to work with you in a direct approach in order get you rapid results and solutions for your business and/or personal life.

– Jared Kaufman, CEO @MERCHANT LLC


Rich is a very effective mastermind facilitator and hot seat innovator that creates results. I have worked with Rich to create massive success for my clients and highly recommend working with him if you desire rapid results and solutions…

– Cole Hatter, Angle Investor, THRIVE Founder, Speaker


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